VELORBIS launches new wave urban cycling concept in the US
Posted by: VELORBIS in VELORBIS in the US, Press Release on
Jun 03, 2008
Copenhagen, Denmark, June 2008
Velorbis; the mavericks of classic bicycle design, are pleased to announce their arrival in the US market and the launch of their exclusive range of urban icons.
Velorbis has made a strategic alliance with Boston-based The Dutch Bicycle Company; the largest importer of European classic style bicycles in the US. DBC has obtained exclusive distribution rights for the Velorbis brand in North America.
As Dan Sorger, Owner of DBC explains, “Velorbis is just what the market needs; it’s a stylish well made European bike that has attention to detail while not diluting its role as a commuter. These wonderfully comfortable, easy to ride bicycles are equipped with the best cycle parts money can buy, making them incredibly reliable and useful. Velorbis needs to be congratulated in there forethought in addressing the US market, the quality of the design as Copenhagen is all about design, and the absolute attention to detail in the manufacturing. We at the Dutch Bicycle Company consider ourselves very fortunate to be associated with this truly dynamic company” *
It has been predicted that urban cycling will be the next big consumer movement in commuting – a focus on healthy living plus green ‘carbon conscious’ attitudes has increased the desire for travelling by two wheels. Increasing numbers of people are choosing to cycle to and from work, around the city or for a leisurely cruise during the weekend. Cycling is no longer limited to sport only – it’s now a lifestyle requirement/choice/state of mind.
Mountain bikes are set to make way for classic style bicycles which are designed purely for busy, contemporary living. Unlike with mountain bikes, where you cycle hunched over the handle bars with bags strapped to your back; Velorbis bicycles fuse functionality with style. The ergonomic ‘sit-up-and-beg’ structure promotes perfect posture, there is storage for bags and your clothes are fully protected against bad weather by fenders and chainguard.
According to Ken Boediker, Founding Partner & Chief executive of Velorbis, “Urban commuting is a well known phenomenon in Denmark and Holland and has been for many years. We are now starting to see this trend spreading to the US in addition to the UK, continental Europe and Australia. In Denmark it’s second nature for us to ride bicycles and have designated cycle lanes alongside all roads, ensuring a safe ride. Major cities throughout the world have taken notice and are now starting to plan bicycle infrastructures into their transportation facilities. As a result of this cycling movement from sport to transport, this has increased the popularity of our fully equipped ‘sit-up-and-beg’ classic bicycles.” Passion for excellence and attention to details are words that best describe Velorbis. This is reflected throughout all models in their product portfolio, which are constructed from the highest quality European sourced components on the market. As a key design feature, all Velorbis bicycles come complete with chic brown leather accessories, by renowned English leather saddle manufacturer, Brooks. Velorbis designs are instantly recognisable ensuring that whoever rides on a Velorbis bicycle becomes a true differentiator on the road.
ENDS
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