Copenhagen, September 2010 – Velorbis, the creator of iconic and classic designer bicycles, announced today that it has launched an exciting capsule collection of luxury leather bags as an extension of its lifestyle design philosophy - impeccable aesthetic, detailing and finish matched with the utmost in contemporary functionality.

The stunning new range of premium Velorbis leather bags comprises two initial designs: a classic ‘old school' calfskin leather satchel and an exclusive buffalo leather briefcase. Both bag models embody sleek, retro inspired design, are beautifully crafted from smooth, durable, high quality leather, and feature contrast inner lining. All Velorbis leather bags are embossed with the uniquely distinctive Velorbis lion crest logo.

The Velorbis ‘old school’ style leather satchel is available in both matt Dark Brown and Sand calfskin leather. Velorbis’ exclusive leather briefcase is crafted from polished Antique Brown buffalo leather.

The bags feature reinforced top stitching details, two sturdy, easy to access front buckle detail fastenings and an adjustable/detachable leather shoulder strap. Each Velorbis bag has an impressive storage capacity that includes front pockets; ideal for keeping iPhones or similar devices safe, three large internal compartments for housing laptops and documents, and a zipped back pocket.

Velorbis is built on more than 100 years of Copenhagen cycling culture and the heritage of world-renowned Danish design, and is renowned for bringing the concept of high fashion to bicycles. The Velorbis ‘old school’ leather satchel and leather briefcase models are also fully compatible with all Velorbis bicycles. Each leather bag can be securely carried on the side of each bicycle due to a special spring loaded locking mechanism, unique to Velorbis, located on the side of each bicycle rear carrier. 

This also applies to the Velorbis Elechic e-bike, where the advanced battery pack can be carried inside any of the Velorbis leather bags instead of the standard battery bag.

Velorbis’ luxury leather bags make timeless additions to any style connoisseur’s wardrobe, adding a touch of practical decadence. The range has been specifically designed for discerning fashion lovers; stylish individuals who want to treat themselves to the very best accessories. Further exciting additions to the Velorbis leather bag collection will be launched soon.

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Notes for Editors
Velorbis’ ‘old school’ leather satchel and leather briefcase are available for purchase from Velorbis’ online webshops and from it network of worldwide dealers (subject to availability).

Velorbis ‘Old school’ leather satchel
Available in Dark Brown and Sand calfskin leather.
Dimensions: 43 (l) x 32 (h) x 12 (w) cm
Weight: 0,8 kg
Price: £195/$295

Velorbis leather briefcase
Available in Antique Brown buffalo leather.
Dimensions: 43 (l) x 32 (h) x 15 (w) cm
Weight: 0,8 kg
Price: £215/$345

About Velorbis
“When design matters”

Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...

Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.

Velorbis has an exclusive concept store in Copenhagen, Denmark to cater for its growing popularity in the Scandinavian market and plans to extend its network of concept stores in other major European cities in the near future.

Velorbis is currently expanding its worldwide retailer base and is focusing on primary markets such as Europe, Australasia and North America.

Contact: Sophia Lorraine
E-mail: sophia@velorbis.com
Images can be supplied by contacting Velorbis.

Copenhagen, May 2010 – Velorbis, the creator of iconic and classic designer bicycles, announced today that it has launched its exceptional brand of chic cycle culture to the Romanian market by opening two exclusive new Velorbis showrooms and a dedicated, fully-translated website for its customers. The Velorbis Romania showrooms are located in the capital city of Bucharest and also in the beautiful coastal city of Constanta, the country’s third largest city.

The Velorbis style philosophy is built on more than 100 years of Copenhagen cycling culture and the heritage of world-renowned Danish design. Velorbis bicycles epitomise impeccable design, flawless craftsmanship and exquisite attention to detail.

Cycling in Bucharest and throughout other cities in Romania is becoming a major growth trend. More and more people are choosing to adopt a bike-friendly lifestyle; fashion forward citizens who view bicycles as an important part of their everyday urban travel, not just to be used for sport and leisure activities. Not only is cycling a healthy and ‘green’ carbon conscious way of travelling, it is also extremely social and practical. It is the fastest way to get from A-B in the city.

Velorbis is Denmark’s most beloved, storied and exported bicycle brand. Designed in Denmark and hand built in Germany, the Velorbis range features beautiful ladies and funky gents sit-up-and-beg style bicycles, unique limited edition upright bicycles, cool cargo bikes and tricycles, e-bikes and a range of stylish accessories.

Velorbis’ Romanian showrooms extend this unique cycling vision and concept: fusing bicycles and high fashion into a convenient and functional lifestyle accessory that is part of an inspiring, healthy cycling culture. Velorbis Romania looks forward to equipping its customers with first class bicycle design of the highest quality.

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About Velorbis
“When design matters”

Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...

Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.

Velorbis has an exclusive concept store in Copenhagen, Denmark to cater for its growing popularity in the Scandinavian market and plans to extend its network of concept stores in other major European cities in the near future.

Velorbis is currently expanding its worldwide retailer base and is focusing on primary markets such as Europe, Australasia and North America.

Editorial Contact - Velorbis Romania:
Mircea Colotela
E-mail: mircea.colotela@velorbis.ro
Tel: +40766 561078
Website: www.velorbis.ro
To download images, click here.

Contact - Velorbis Romania showrooms:
Barbu Vacarescu 153 A
Sector 2, 020275 Bucharest
Tel/Fax: +4021 2311463
E-mail: office@velorbis.ro

Boulevard 1 Decembrie 1918, No. 8
900183 Constanta
Tel: +40758 246105
E-mail: nuni.meca@velorbis.ro

Copenhagen, March 2010. Velorbis, the creator of iconic and classic designer bicycles, announced today that it has introduced stunning new colours to its Student & Studine range. The colours – glossy spring tones of ivory and army green – are rich, fresh shades with an air of exclusivity and sophistication.

Velorbis Studine Balloon, inspired by the Scrap Deluxe ladies top model, presents a delicately delicious touch of vanilla and caramel; or vanilla and cream, with its crisp ivory frame and brown (standard) or cream (optional)* balloon tyres.

Student Balloon, the gents version, is now available in army green – the tone of which is not stark but slightly faded in true military chic style. Matched with brown (standard) or cream (optional)* balloon tyres; it conveys an old school 70’s vibe.

These bicycles join the other members of the Velorbis Student & Studine family – Student Classic and Studine Classic – which are simplified versions of the Churchill Classic, Victoria Classic and Dannebrog top models.  The purpose of creating Velorbis Student and Studine is to offer customers a lower entry price point with the same high quality and style synonymous with Velorbis.

Student Classic, the timeless gents bicycle, is available in black with black slim tyres, and racing green with cream tyres. Studine Classic, the elegant ladies version, is available in 3 colour ways: fire-engine red styled with cream slim tyres, racing green with cream tyres, and black with black tyres.

For added distinction and colour coordination, powder coated rims that match the frame colour are featured on all Velorbis Student & Studine bicycles.

Velorbis is the offspring of Danish design and a world renowned cycling culture that has been enjoyed in Copenhagen for around 100 years. Velorbis is driven by its devotion to ensuring that its customers have the best choice of luxury bicycles on the market; bicycles of geometrical and ergonomic perfection that deliver a wonderful cycling experience.  

By providing such an exciting array of colours and combinations like sweets in a candy shop, Velorbis hopes that its customers will be well and truly spoilt for choice.

*Optional balloon tyre colours are subject to availability from local Velorbis dealers.

ENDS



ABOUT VELORBIS
“When design matters”

Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...

Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.

Velorbis has opened an exclusive concept store in Copenhagen, Denmark to cater for their growing popularity in the Scandinavian market. They also plan to extend their network of concept stores in other major European cities in the near future.  Velorbis are currently expanding their worldwide retailer base and are focusing on primary markets such as Scandinavia, Europe, North America and Australasia.  

Contact: Sophia Lorraine
E-mail: sophia@velorbis.com
To download images, click here.

Velorbis believes that electric bicycles do not have to be bulky in form or unsympathetic to the classic principles of design ergonomics and aesthetics. It posed the all-important question which became its aim to solve:  “Who says an electric bike cannot be sophisticated, stylish, streamlined and practical?” Velorbis has successfully answered this question by meeting its set criteria: beautifully designed bicycles with full e-bike functionality, with the motor and battery integrated in a safe and subtle way.

Instead of creating a completely new set of e-bikes, Velorbis has added an advanced electric driving system specially equipped with the latest technology and features, to its current range of designer bicycles. This innovative, unique and compact solution enables all of its renowned premium bicycle models to immediately be transformed into electric bike versions.  

The easy to operate electric system includes a powerful Lithium-Ion battery pack housed in a stylish casing, and brushless motor for the front wheel, with an integrated controller to ensure optimal efficiency. A display monitor with customised software is included and for additional reliable security, a unique iButton key unlocks the electric system. The display monitor has two led bars indicating battery condition and motor support, as well as a removable multi-function bike computer and fully adjustable motor support fixed near the left handgrip.  

The Velorbis electric bike range is named Elechic; derived from merging the words ‘Electric’, as in motor, and ‘Chic’, as in smart, timeless style. It was chosen because it perfectly epitomises the true values of Velorbis by combining first class design, practicality and performance. It comprises the following ladies and gents models: Victoria Classic-Elechic, Dannebrog-Elechic, Scrap Deluxe-Elechic, Churchill Classic-Elechic and Churchill Balloon-Elechic. The Velorbis Mobii tricycle is currently available in both manual and electric versions. When purchasing, customers simply select the Elechic version of their favourite premium bicycle model to enjoy outstanding electric bike functionality.

The benefits of Velorbis’ stunning Elechic e-bike range are three-fold. Firstly, the pedal assisted electric motor system brings added convenience and opens cycling up to a wider audience; to those who may view cycling as a physical struggle, those who have steep hills to navigate, and those who simply need an extra energy boost on their journey.

Secondly, as with all bicycles, the green benefits are clear. Cycling 5 km (3 miles) to work instead of driving can save the environment 300 kg of CO2 emissions a year. Thirdly; customers seeking an electric bicycle can now enjoy a piece of chic Copenhagen cycling culture and an exquisitely designed bicycle with all of the superior craftsmanship, luxury and attention to detail synonymous with Velorbis.

ENDS

Further technical information can be found on the Velorbis Elechic product page.

ABOUT VELORBIS
“When design matters”
Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...

Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.

Velorbis has opened an exclusive concept store in Copenhagen, Denmark to cater for their growing popularity in the Scandinavian market. They also plan to extend their network of concept stores in other major European cities in the near future.  Velorbis are currently expanding their worldwide retailer base and are focusing on primary markets such as Scandinavia, Europe, North America, New Zealand and Australia.

Contact: Sophia Lorraine
E-mail: sophia@velorbis.com

Copenhagen, December 2009 – Velorbis, the creator of iconic and classic designer bicycles, was recently featured as a main exhibitor brand at the Cycle Chic Fashion Show at Cork City Hall, Ireland; the event where cycling, fashion and design were entwined as one concept.

Organised by Cork City Council in association with Cycle Chic, this annual event during Design Week in Ireland showcased cycling culture and educated the general public about how cycling is a practical, green, stylish and affordable transportation option.

The Cycle Chic Fashion Show reflected the spirit and street style from the cycling capitals of the world such as Copenhagen where cycling is an integrated part of everyday life and an essential accessory for contemporary, healthy living.  

Velorbis’ principles and bicycle designs are built on the world-renowned Copenhagen cycle culture that is more than 100 years old.  Velorbis exhibited a selection of its luxury bicycle icons such as its fire-engine lady in red Dannebrog model, funky Scrap Deluxe ladies model and the urban retro Churchill Balloon gents bike with distinctive brown Fat Frank tyres.

The influence and popularity of chilled-out cycle culture, carbon conscious travel and urban commuting is growing amongst the environmentally aware, fashion-forward consumers in Ireland. Velorbis is catering for this demand by linking up  with Thinkbike, its new Velorbis dealer in Dublin, Ireland. Thinkbike is a perfect match for the Velorbis philosophy - promoting commuting by bicycle as an exciting leisure activity and the most effective and convenient solution to city transport problems.

ENDS

About Velorbis
“When design matters”
Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...

Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.

Velorbis has opened an exclusive new concept store in Copenhagen, Denmark to cater for their growing popularity in the Scandinavian market. They also plan to extend their network of concept stores in other major European cities in the near future.

Velorbis are currently expanding their worldwide retailer base and are focusing on primary markets such as Scandinavia, the UK, Germany, Norway, Austria, Belgium, Romania, Poland, Spain, the US and Australia.

Contact: Sophia Lorraine
E-mail: sophia@velorbis.com
Telephone: +45 22 20 24 15
Website: www.velorbis.com
View and download images here.

About Cycle Chic
For further information, please visit www.cyclechic.org/

About Thinkbike (Velorbis dealer)
Address: Unit 1, Rathmines Town Centre, Lwr. Rathmines Rd., Dublin 6
Telephone: +353 1496 5314
E-mail: sales@thinkbike.ie
For further information, please visit www.thinkbike.ie/index.aspx

Copenhagen, November 2009 – Velorbis, the creator of iconic and classic designer bicycles, has extended its distribution across the Atlantic with its new US dealer, Copenhagen Cyclery, centrally located in Chicago, one of the United States’ most progressive urban bicycle centers.

The name, Copenhagen Cyclery, is inspired by the pioneering and world-renowned Copenhagen cycling culture, as well as the city’s reputation for and appreciation of great design. Therefore it is only fitting that Copenhagen Cyclery chose Velorbis – the offspring of Danish design and a 100-year-old cycling culture –as its flagship bicycle brand. The entire range of Velorbis classic bicycles, balloon bikes, retro transport bikes and fun cargo trikes can now be bought online via Copenhagen Cyclery’s newly launched website www.copenhagenbike.com, at their Chicago store and soon in select shops nationwide.

By curating and making accessible the complete collection of Velorbis bicycles to the US market, Copenhagen Cyclery plans to reach existing and new bicycling audiences alike by bringing a fresh approach to the American bicycling culture. Their vision is to see professionals in suits pedal next to fashionistas in heels pedal next to moms with their kids pedal next to a couple biking to the park.

Copenhagen Cyclery’ s appreciation for these impeccably designed, individually handcrafted bicycles goes hand-in-hand with the Velorbis philosophy of spreading the Copenhagen cycling culture to vibrant cosmopolitan cities worldwide, including to American audiences intrigued by and eager to bring the European bicycle culture to their cities.  Commuting has been a well known phenomenon in Denmark and Holland for many years.  This trend, starting to spread to the US, is predicted to be the next big consumer movement in commuting.  

A focus on healthy living and carbon conscious attitudes has increased the desire for traveling by two wheels. Cycling is no longer limited to sport only; it’s now a lifestyle choice and a personal statement.  Major cities throughout the world have taken notice of this shift and are now starting to plan bicycle infrastructures into their transportation facilities.

As a result of this cycling movement from sport to transport, the popularity of the Velorbis style of fully equipped upright, classic-style bicycles has increased, positioning this type of bicycle to replace mainstream mountain bikes for stylish urban commuters.  Velorbis bicycles are perfectly suited for busy, contemporary living, fusing functionality with style and luxury, offering an ergonomic ‘sit-up-and-beg’ structure that ensures a comfortable, natural cycling posture as much as they are certain to be eye-catchingly beautiful.  Equipped with storage space for briefcases and purses, and fenders and chain guards to protect clothing against bad weather, Velorbis bicycles offer a practical and appealing experience unlike the mountain bike experience – cycling in full gear while hunched over the handle bars with bags strapped to the cyclist’s back.

Velorbis is driven by its devotion to ensuring that its customers worldwide can enjoy the best choice of classic bicycles on the market; bicycles of geometrical and ergonomic perfection that deliver a wonderful cycling experience.  Velorbis is thrilled that Chicago’s Copenhagen Cyclery is bringing these exceptional bicycles to the US market.

ENDS














About Velorbis
“When design matters”

Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...

Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.

Velorbis has opened an exclusive new concept store in Copenhagen, Denmark to cater for their growing popularity in the Scandinavian market. They also plan to extend their network of concept stores in other major European cities in the near future.

Velorbis is currently expanding their worldwide retailer base and are focusing on primary markets such as Scandinavia, the Republic of Ireland, Germany, Norway, Spain, Austria, Poland, Belgium, Romania, the US and Australia.

Contact: Sophia Lorraine
E-mail: sophia@velorbis.com
Telephone: +45 22 20 14 15
Website: www.velorbis.com
View and download images here.

About Copenhagen Cyclery
The seeds of Copenhagen Cyclery took root during research for a bicycle urbanism design competition entered by one of the owner's architecture firm. Inquiries quickly led to the City of Copenhagen, a place that sits rather comfortably at the top of European bicycle utopias. Here one witnesses a natural, effortless and stylish integration of the bicycle into everyday life. These bicycles were less "equipment for sport" and more accessories for living.

Copenhagen Cyclery brings these elegant, timeless ladies and men's bicycles to the American market. As the name suggests, the collection was launched with Denmark's premier brand—Velorbis—the perfect fusion of Danish design and German engineering. Each traffic-stopping Velorbis bicycle is individually handcrafted in Germany with the highest quality parts ensuring that neither luxury nor excellence is sacrificed.  Copenhagen Cyclery is the exclusive Chicago dealer of these exceptional bicycles.

Centrally located in Chicago's eclectically vibrant Wicker Park/Bucktown neighborhood, Copenhagen Cyclery is dedicated to enlivening the American cycling scene by offering exclusive lines of beautifully designed and expertly crafted European bicycles and accessories. Each city bicycle, cargo bike and accessory represents the best in class in both craftsmanship and luxury details previously unavailable Stateside.

Contact: Shawna Hanson
E-mail:  shawna@copenhagenbike.com
Telephone:  312-282-8354
Location: 1375 N. Milwaukee Ave., Chicago, IL  60622
Website: www.copenhagenbike.com

Copenhagen, November 2009 – Velorbis, the creator of iconic and classic designer bicycles, has announced its exciting new distribution strategy in the UK to further enhance its flexibility and competitive edge in the market, offer significantly reduced prices across its range of bicycles and give consumers increased choice.

To cater directly for its UK customers, Velorbis has launched a new streamlined UK website – www.velorbis.co.uk– with dedicated web store where customers can conveniently order online and enjoy free delivery anywhere in the UK. Alongside this strategy Velorbis will continue to offer its range of luxury products to independent bicycle dealers in the UK.

Velorbis has also unveiled its fabulously diverse new additions to its range of classic-contemporary bicycles for the 2009/2010 season.

The Velorbis Leikier limited edition, custom built gents bike is a unique design statement, resulting from the shared vision and collaboration between Velorbis and the renowned Danish designer and blacksmith, Lars Leikier.   Inspired by retro 1950’s motorcycles, this connoisseur bicycle comes complete with a one-of-a-kind patented reinforced steel frame hand-made in Denmark, special edition chopper style forks, luxury Velorbis components and signature cream balloon tyres.

The Velorbis Mobii tricycle provides an eco-friendly, no pollution solution and fun transportation option for families and businesses. Velorbis Mobii is a dynamic, multi-functional trike that is versatile and ultra-user friendly. Customisable and available in manual and e-trike versions, families can take advantage of Velorbis Mobii and travel together safely and securely, and both small businesses and nationwide distributors can use Velorbis Mobii as a funky, efficient cargo bike for delivery services.

Velorbis Student and Studine ladies and gents bicycles, available in Classic and Balloon tyre options, are simplified versions of Velorbis’ popular top models. The purpose of introducing Velorbis Student and Studine was to offer a lower entry price point for cost-conscious customers with the same high quality synonymous with Velorbis. Velorbis Student Classic and Studine Classic are inspired by the timeless Churchill Classic, Victoria Classic and Dannebrog bicycles. Velorbis Student Balloon and Studine Balloon are inspired by the effortlessly funky Scrap Deluxe bicycle model. All new Velorbis Student and Studine bicycle models have powder coated rims to match the frame colour, to give added edge and distinction.

Velorbis is the offspring of Danish design and a world renowned cycling culture that has been enjoyed in Copenhagen for around 100 years. Velorbis is driven by its devotion to ensuring that its customers have the best choice of bicycles on the market; bicycles of geometrical and ergonomic perfection that deliver a wonderful cycling experience.  More exciting product development news will be announced soon.

ENDS



About Velorbis
“When design matters”

Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...

Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.

Velorbis has opened an exclusive new concept store in Copenhagen, Denmark to cater for their growing popularity in the Scandinavian market. They also plan to extend their network of concept stores in other major European cities in the near future.

Velorbis are currently expanding their worldwide retailer base and are focusing on primary markets such as Scandinavia, the Republic of Ireland, Germany, Norway, Austria, Belgium, Romania, Poland, Spain, the US and Australia.

For further information, please contact sales@velorbis.com
View and download images here.

Copenhagen, September 2009 – Velorbis, the creator of iconic designer classic bicycles, has launched the dynamic, multi-functional and premium quality Mobii tricycle, hand-built in Denmark.

The Mobii trike not only symbolises the qualities associated with the cool, calm and collected Danish cycling culture; it also provides a green alternative for family and small business transportation.

For families, many of which have one or two small children of similar ages, the Velorbis Mobii tricycle offers a safe, versatile and fun option with which to do the school run and local shopping and is a green and conscience-friendly incentive to leave the 'gas guzzler' or 'Chelsea tractor' in the garage.

Mobii is a beautifully designed trike. It is also robust, flexible and stylish. There is ample space within the carrier box with seat belts to fasten small children securely and safely.

Businesses can also take advantage of the Mobii tricycle as an ideal cargo bike for delivery services. Mobii has a load capacity of 100 kg in addition to the cyclist's weight, making it a significant mobile storage room.

Velorbis is well-known for its impeccable styling. Mobii tricycles are not mass-produced. Each trike is exclusively designed and can be customised to reflect its owner’s personality or brand image. Velorbis has collaborated with a design agency to formulate a range of complementary colour and print combinations. Mobii owners can select from these options to choose the colour of the frame and carrier box and also the carrier box print.

A fully motorised e-trike version of the Mobii tricycle is also available.

ENDS

About Velorbis
“When design matters”

Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...

Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.

Velorbis has opened an exclusive new concept store in Copenhagen, Denmark to cater for their growing popularity in the Scandinavian market. They also plan to extend their network of concept stores in other major European cities in the near future.

Velorbis are currently expanding their worldwide retailer base and are focusing on primary markets such as Scandinavia, the Republic of Ireland, Germany, Norway, Austria, Belgium, Romania, Poland, Spain, the US and Australia.

For further information, please contact sales@velorbis.com
View and download images here.

Copenhagen, September 2009 – Velorbis, the creator of iconic designer classic bicycles, has linked up with the renowned Danish designer and blacksmith Lars Leikier to create the new limited edition Leikier gents bicycle.

The two Danish design forces of Velorbis and Lars Leikier have combined their visions to craft a bicycle of beautiful geometry and sublime ergonomic comfort.


In 1992-1993 Lars Leikier originally played with the idea of forging a bicycle inspired by the retro 1950’s motorcycle designs. The distinctive Leikier patented frame is hand-made in Denmark from reinforced steel, as are its special edition steel chopper style forks.

Velorbis has embraced this magnificent bicycle frame and has added its luxurious, top-quality components, brown leather accessories and signature cream Fat Frank tyres.

The Leikier is a ‘classic with a twist’ upright bicycle - elegantly robust. As reported recently in the worldwide press, the trend of the bicycle as the accessory for modern living is alive and kicking. A bicycle is a statement about individual style.

The Velorbis Leikier bicycle is a design icon that will appeal to design connoisseurs and bike collectors everywhere.

ENDS

About Velorbis
“When design matters”

Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...

Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.

Velorbis has opened an exclusive new concept store in Copenhagen, Denmark to cater for their growing popularity in the Scandinavian market. They also plan to extend their network of concept stores in other major European cities in the near future.

Velorbis are currently expanding their worldwide retailer base and are focusing on primary markets such as Scandinavia, the Republic of Ireland, Germany, Norway, Austria, Belgium, Romania, Poland, Spain, the US and Australia.

For further information, please contact sales@velorbis.com
View and download images here.

- Churchill Classic gents bicycle selected for character ‘Dave Williams’ played by actor Neil McDonough.

Copenhagen, February 2009 - Velorbis, the creator of iconic designer classic bicycles, is pleased to announce that its popular gents bicycle Churchill Classic has been chosen by leading ABC primetime soap Desperate Housewives for actor Neil McDonough (alias ’Dave Williams’), who described the Churchill Classic as the "coolest bike he has ever seen”.

Velorbis’s Churchill Classic gents bicycle has made a big impression on the cast and crew of Desperate Housewives. "Everyone who sees it has to get a closer look and wants to ride it. The unique vintage design as well as the state-of-the-art components definitely impresses”, said Bob Johnson, Assistant Prop Master, Desperate Housewives.

"The bicycle is a great asset to the show as part of the ’Dave Williams’ character. The Churchill adds to the many layers of ’Dave's’ character that Neil has brought to life. I am excited to use the bicycle on Desperate Housewives”, Bob Johnson continued.

Velorbis Churchill Classic epitomises glamour and function. Its design lines reflect the sturdy, muscular contours of the male physique. Convenience, durability and reliability are emphasized throughout all elements of the design. It’s a heroic bicycle fit for a gentleman - timeless, reliable and rugged.

The fact that it has been chosen for Desperate Housewives and in particular Neil McDonough’s ’Dave Williams’ is a match made in heaven that complements the essence of underlying mystery – classic with an unexpected twist.

The Velorbis Churchill Classic is an iconic bicycle for an iconic piece of television history reflecting aspirational contemporary living.

Ken Boediker, Founding Partner of Velorbis confirmed: "We are extremely proud to be chosen by Desperate Housewives. Copenhagen is the cycle chic capital of the world. Urban commuting is a well known phenomenon in Denmark and has been for many years and we are now starting to see this trend spreading to the US. A result of this cycling movement from sport to transport is the increased popularity of our fully equipped 'sit-up-and-beg' classic bicycles."

ENDS

About Velorbis
“When design matters”

Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...

Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.

Velorbis has opened an exclusive new concept store in Copenhagen, Denmark to cater for their growing popularity in the Scandinavian market. They also plan to extend their network of concept stores in other major European cities in the near future.

Velorbis are currently expanding their worldwide retailer base and are focusing on primary markets such as Scandinavia, the Republic of Ireland, Germany, Norway, Austria, Belgium, Romania, Poland, Spain, the US and Australia.

For further information, please contact sales@velorbis.com
View and download images here.

Copenhagen, September 2008 - Velorbis, the creator of iconic designer classic bicycles, is pleased to announce the launch of Dannebrog (pronounced ”Dan-eh-broh”), its beautiful new red upright bike for ladies that reflects the history and heritage of Denmark.

The kingdom of Denmark has a big heart and an equally large appreciation of cycling and the easy, relaxed culture that goes with it. Copenhagen is arguably the world’s premier bike capital. The Dannebrog classic ladies bicycle pays homage to its namesake; the legendary national flag of Denmark and its monarchy. It is the oldest state flag in the world still in use, dating back to the 13th century. Myth has it that during the Battle of Valdemar (Volmerslaget in Danish), which took place near Lyndanisse (now Tallinn) in Estonia on 15th June 1219, the flag fell from the sky during a critical stage in the battle, resulting in Danish victory. The Dannebrog therefore remains a symbol of good luck and prosperity.

Velorbis has taken inspiration from this royal Danish icon and has created a fitting tribute in a bicycle that has true prestige. The Dannebrog flag is red with a white Scandinavian cross that extends to the edges of the flag. This is reflected in the colour scheme of the bicycle, from the stunning, fire-engine red of the frame through to the creamy blonde tyres. This is a traffic-stopping bicycle.

The elegant, feminine shape of the light-weight steel lugged frame, has been taken from the timeless and ever-popular Victoria Classic ladies model. As with all Velorbis bicycles, the Dannebrog classic bicycle is as beautiful to ride as it is to look at. Dannebrog is an upright traditional style bicycle in shape and its heart, soul and charisma are unmistakably Danish.

Ride like royalty. Enjoy a piece of cycling tradition. Be a lady in red.

"It’s important for people to have heritage and to be able to remember history and enjoy traditions, and weave it into their everyday lives”, noted Ken Boediker, Founding Partner of Velorbis. "Just like many have purchased sand from the Sahara, turf from the World Cup final football pitch, bricks from the Berlin Wall; now our customers can buy a piece of Copenhagen/Danish cycling culture. We’re proud to have made the Dannebrog bicycle.She’s fun, cheerful and unforgettable. Of course, this upright bike comes complete with all of the Velorbis standards - the best in design plus the highest quality components and accessories from the bicycle world’s most revered brands."

ENDS

About Velorbis
“When design matters”

Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...

Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.

Velorbis has opened an exclusive new concept store in Copenhagen, Denmark to cater for their growing popularity in the Scandinavian market. They also plan to extend their network of concept stores in other major European cities in the near future.

Velorbis are currently expanding their worldwide retailer base and are focusing on primary markets such as Scandinavia, the Republic of Ireland, Germany, Norway, Austria, Belgium, Romania, Poland, Spain, the US and Australia.

For further information, please contact sales@velorbis.com
View and download images here.

- Cycling meets fashion: cool chameleon in an urban world.

Copenhagen, August 2008 - Velorbis, the creator of iconic designer classic bicycles, is pleased to announce that due to popular demand, it has launched a new Dutch style ladies bicycle as part of the exclusive Scrap Deluxe range for forward-thinking design lovers.

The Scrap Deluxe ladies bicycle is anything but conservative. This upright bike defines its own style according to the character of its rider, coordinating with their look, hectic lifestyle and ever-changing locations, from work to play, day to night. The blonde highlights of its balloon tyres add flashes of brightness to the urban landscape.

Velorbis’s Scrap Deluxe ladies bicycle is the perfect accessory for women who appreciate a classic aesthetic with an uber-stylish twist; women who are individuals and want to differentiate themselves from the crowd. It is becoming more and more apparent that fashion identity is extending beyond the boundaries of clothing to other lifestyle items that we choose to surround ourselves with.

"Bicycles are the latest fashion statement. It’s not about getting there fast; it’s about getting there in style – that is the core concept at the heart of Velorbis. Our Scrap Deluxe gents bicycle has been received so positively that we felt the timing was right to create a version for our female customers,” said Ken Boediker, Founding Partner, Velorbis.

The Velorbis Scrap Deluxe ladies bike represents ultimate femininity, with an edge. She is effortlessly cool. The look echoes a combination of vintage and contemporary - the contrast of retro urban styling mixed with luxury. The rules for riding a Scrap Deluxe ladies bicycle are that there are no rules, only innovation.

Key lifestyle features of the Scrap Deluxe ladies upright bicycle:
- Wear what you want: No specialist cyclist clothing required. The chain guard and skirt guard protects clothing.
- Beautiful natural leather accessories: Antique brown sprung leather saddle, leather handle grips, mud-flap accessories and optional leather tool bag.
- Yoga on the go: this upright bike has an ergonomic design and perfectly proportioned structure to ensure that its rider always cycles in a relaxed, posture friendly position that is good for the core muscles.
- Smooth operator: Enclosed 5 and 7 speed gears and dynamo driven hub are low maintenance and ensure a smooth ride at all times.
- Weather protect: Zinc plated mudguards, powder coated and rust protected frames, and stainless steel rims, nuts and bolts are included to protect against harsh winter weather.
- Practicality: The strong, specially designed rear carrier has a small hook on the side of the carrier rack, so that any bag with a handle can be securely carried.
- Safety: State-of-the-art dynamo driven front lamp has a built-in parking light so that the rider is visible when stopping for a red light. Its integral reflector automatically turns on when it gets dark.

ENDS


About Velorbis
“When design matters”

Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...

Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.

Velorbis has opened an exclusive new concept store in Copenhagen, Denmark to cater for their growing popularity in the Scandinavian market. They also plan to extend their network of concept stores in other major European cities in the near future.

Velorbis are currently expanding their worldwide retailer base and are focusing on primary markets such as Scandinavia, the Republic of Ireland, Germany, Norway, Austria, Belgium, Romania, Poland, Spain, the US and Australia.

For further information, please contact sales@velorbis.com
View and download images here.