Cool Velorbis bicycle featured in Desperate Housewives
- Churchill Classic gents bicycle selected for character ‘Dave Williams’ played by actor Neil McDonough.
Copenhagen, February 2009 - Velorbis, the creator of iconic designer classic bicycles, is pleased to announce that its popular gents bicycle Churchill Classic has been chosen by leading ABC primetime soap Desperate Housewives for actor Neil McDonough (alias ’Dave Williams’), who described the Churchill Classic as the "coolest bike he has ever seen”.
Velorbis’s Churchill Classic gents bicycle has made a big impression on the cast and crew of Desperate Housewives. "Everyone who sees it has to get a closer look and wants to ride it. The unique vintage design as well as the state-of-the-art components definitely impresses”, said Bob Johnson, Assistant Prop Master, Desperate Housewives.
"The bicycle is a great asset to the show as part of the ’Dave Williams’ character. The Churchill adds to the many layers of ’Dave's’ character that Neil has brought to life. I am excited to use the bicycle on Desperate Housewives”, Bob Johnson continued.
Velorbis Churchill Classic epitomises glamour and function. Its design lines reflect the sturdy, muscular contours of the male physique. Convenience, durability and reliability are emphasized throughout all elements of the design. It’s a heroic bicycle fit for a gentleman - timeless, reliable and rugged.
The fact that it has been chosen for Desperate Housewives and in particular Neil McDonough’s ’Dave Williams’ is a match made in heaven that complements the essence of underlying mystery – classic with an unexpected twist.
The Velorbis Churchill Classic is an iconic bicycle for an iconic piece of television history reflecting aspirational contemporary living.
Ken Boediker, Founding Partner of Velorbis confirmed: "We are extremely proud to be chosen by Desperate Housewives. Copenhagen is the cycle chic capital of the world. Urban commuting is a well known phenomenon in Denmark and has been for many years and we are now starting to see this trend spreading to the US. A result of this cycling movement from sport to transport is the increased popularity of our fully equipped 'sit-up-and-beg' classic bicycles."
ENDS
“When design matters”
Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...
Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.
Velorbis has opened an exclusive new concept store in Copenhagen, Denmark to cater for their growing popularity in the Scandinavian market. They also plan to extend their network of concept stores in other major European cities in the near future.
Velorbis are currently expanding their worldwide retailer base and are focusing on primary markets such as Scandinavia, the Republic of Ireland, Germany, Norway, Austria, Belgium, Romania, Poland, Spain, the US and Australia.
For further information, please contact sales@velorbis.com
View and download images here.
