Velorbis launches new Scrap Deluxe ladies Dutch style bicycle

- Cycling meets fashion: cool chameleon in an urban world.

Copenhagen, August 2008 - Velorbis, the creator of iconic designer classic bicycles, is pleased to announce that due to popular demand, it has launched a new Dutch style ladies bicycle as part of the exclusive Scrap Deluxe range for forward-thinking design lovers.

The Scrap Deluxe ladies bicycle is anything but conservative. This upright bike defines its own style according to the character of its rider, coordinating with their look, hectic lifestyle and ever-changing locations, from work to play, day to night. The blonde highlights of its balloon tyres add flashes of brightness to the urban landscape.

Velorbis’s Scrap Deluxe ladies bicycle is the perfect accessory for women who appreciate a classic aesthetic with an uber-stylish twist; women who are individuals and want to differentiate themselves from the crowd. It is becoming more and more apparent that fashion identity is extending beyond the boundaries of clothing to other lifestyle items that we choose to surround ourselves with.

"Bicycles are the latest fashion statement. It’s not about getting there fast; it’s about getting there in style – that is the core concept at the heart of Velorbis. Our Scrap Deluxe gents bicycle has been received so positively that we felt the timing was right to create a version for our female customers,” said Ken Boediker, Founding Partner, Velorbis.

The Velorbis Scrap Deluxe ladies bike represents ultimate femininity, with an edge. She is effortlessly cool. The look echoes a combination of vintage and contemporary - the contrast of retro urban styling mixed with luxury. The rules for riding a Scrap Deluxe ladies bicycle are that there are no rules, only innovation.

Key lifestyle features of the Scrap Deluxe ladies upright bicycle:
- Wear what you want: No specialist cyclist clothing required. The chain guard and skirt guard protects clothing.
- Beautiful natural leather accessories: Antique brown sprung leather saddle, leather handle grips, mud-flap accessories and optional leather tool bag.
- Yoga on the go: this upright bike has an ergonomic design and perfectly proportioned structure to ensure that its rider always cycles in a relaxed, posture friendly position that is good for the core muscles.
- Smooth operator: Enclosed 5 and 7 speed gears and dynamo driven hub are low maintenance and ensure a smooth ride at all times.
- Weather protect: Zinc plated mudguards, powder coated and rust protected frames, and stainless steel rims, nuts and bolts are included to protect against harsh winter weather.
- Practicality: The strong, specially designed rear carrier has a small hook on the side of the carrier rack, so that any bag with a handle can be securely carried.
- Safety: State-of-the-art dynamo driven front lamp has a built-in parking light so that the rider is visible when stopping for a red light. Its integral reflector automatically turns on when it gets dark.

ENDS


About Velorbis
“When design matters”

Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...

Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.

Velorbis has opened an exclusive new concept store in Copenhagen, Denmark to cater for their growing popularity in the Scandinavian market. They also plan to extend their network of concept stores in other major European cities in the near future.

Velorbis are currently expanding their worldwide retailer base and are focusing on primary markets such as Scandinavia, the Republic of Ireland, Germany, Norway, Austria, Belgium, Romania, Poland, Spain, the US and Australia.

For further information, please contact sales@velorbis.com
View and download images here.